Redbubble is an online marketplace for artists. It enabes creators to sell their artwork via merchandise fulfilled by third party partners, from combinations chosen online by consumers. The relationship between fulfillers of the merchandise, artists providing artwork, and the consumers who can choose the specific combination of art and product, is facilitated and made possible via the Redbubble online platform. This platform is built and maintainted by offices in Melbourne, San Francisco, and Berlin.
See it live at: Redbubble.com
When I joined Redbubble, the design team had just welcomed their new General Manager of Design, and were experiencing their first stages of maturation as the business had just listed on the ASX. Previously the teams were organized in a flat structure, that was not set up to scale. As a result of the evolution to add structure, senior designers had been promoted early, to help manage the growing team and I was brought in to support these new leads. This role worked on 3 levels;- to support the GM in his activities to evolve the Design practice in the business and manage the team; at lead level, to drive two streams of work, and manage design output and designers in these streams; and third, doing overflow design work within these streams.
Projects & Details
The first and biggest field research of it's kind at Redbubble, the key PMs from the Scalabiltiy team and I visited, interviewed and doumented processes of our fulfiller partners cross North America including Toronto, Canada. We visited 8 states in 7 days and saw 9 companies. Insights and learnings from this endeavour helped us prepare to scale our processes & partnerships going forward.
Here is a littel brief about everything I did related to people management, setting up of processes and practices, mentoring and developing the team culture, thru to roadmap planning and reviewing of design output in my teams.
