Project
Rebuilding the Telstra BEG sites
Read on for some points on the process taken to redesign this site.
Telstra
Telstra
Telstra is the largest telecommunication company in Australia. Being the country's only telecom provider, and government owned and run for decades, it is the manager of the entire continent's infrastructure. As part of Telstra's new Spectrum Rebrand in 2011, our team from Object Consulting was called in to develop and build the online refresh of it's Business, Entreprise and Government pages. It would be a rework of three separate sites into one centralised reference and portal.
See it live at: telstra.com.au
UX/UI Lead
My role was to develop the final page designs and content arrangement, as well as to customise the suggested templates, and assets to suit the new brand. Part of this visual design work included icon designs, and page banners according to the new branding, and the documentation of these design decisions into it's V1 Digital Styleguide for future web development and updates.
- Role & Responsibilities:
- User survey & content hierarchy
- Page Layouts & screen designs
- Iconography & promotional banner redesign
- Digital Styleguide documentation
- Outcomes & Achievements:
- Developed Telstra BEG's first Digital Styleguide for their new branding
- Helped customise the general brand to the digital & mobile platform
- Delivered the Telstra Business, Enterprise and Government website pages
Projects & Details